Conference Talk with ConferencePlus

Social media is a beast and all the variations of social engagement can be staggering. For a sales driven organization, it's important to harness the power of social media influence and apply it to the sales process.

ConferencePlus was pleased to feature an expert on the subject of using social media to drive sales in our recent June, Ask The Expert webinar.

As a virtual presenter, I am sure you have asked yourself the same question. So how do you engage your virtual audience?

Roger Courville gave us a great answer to this question during our April Ask The Expert Webinar. What you're about to read will lend credibility and engagement to your next presentation and help you to execute a brilliant online event.

I am sure you have heard the adage about how parents always think their child is the best...best looking, best student, best athlete or best behaved. The same can be applied to marketing campaigns. Each organization thinks their campaign is the best. In a way, these campaigns become our babies and it is easy for us to be biased.

If you are familiar with planning online meetings and events, you know presenting online in an engaging and interactive format can sometimes be a challenge.

When putting an ear to the conferencing industry, one question we hear time and time again from presenters is, "How do you capture the authenticity and interactive dynamics of a face-to-face meeting, and then project those same qualities into an online meeting."

I was on LinkedIn the other day, perusing the "Answers" section when I stumbled upon a question posed from a longstanding marketer. It was, "Is there a difference between webinars, web conferences and webcasts, and if yes, what are the main differentiators." Great question, a lot of people interchange the three and they shouldn't, they are very separate entities.